Tales from Enterprise is part of the indirect and friendly branding strategy of the VTEX brand, an enterprise digital commerce platform.
During the Covid-19 confinement period, the company held many live sessions, discussing topics relevant to the corporate world.
Amidst the guests' spontaneous talks, interesting analogies popped up for visual exploration.
During the Covid-19 confinement period, the company held many live sessions, discussing topics relevant to the corporate world.
Amidst the guests' spontaneous talks, interesting analogies popped up for visual exploration.
With these speech snippets as the main narrative structure, the project delved into a variety of visual languages, showcasing a unique illustration and animation style for each video. As an additional touch, the entire Tales from Enterprise project aims to reinforce the VTEX brand through light communication, subtly presenting its visual identity.
El Patito Feo
Creative & Art Direction: Lasca Studio | Script and Storyboards: Lasca Studio | Animation: Bah Nozari | Illustration: Arthur Duarte
Sounds & Mixing: Pedro Mello | Voice Over: Diana Cardona | VTEX Head of Branding: Lucas Falcão
The Potato Crew
Creative & Art Direction: Lasca Studio | Animation Direction: RANDO BANDO (Mateus Klein) | Storyboards: Lasca Studio
Illustration: Arthur Duarte, Gustavo Pinto | Animation: RANDO BANDO (Bebeto Cahali, Luis Naza, Mateus Klein)
Sounds & Mixing: Pedro Mello | Voice Over: Fernanda Weiden | VTEX Head of Branding: Lucas Falcão
An Elephant Puzzle
Creative & Art Direction: Lasca Studio | Script and Storyboards: Lasca Studio | Animation: Dilan Gama & Breno Santilli
Illustration: Arthur Duarte | Sounds & Mixing: Pedro Mello | Voice Over: Orlando Gadea | VTEX Head of Branding: Lucas Falcão
